Get to know how we help Krifa

Krifa wanted to grow through digital advertising, but encountered obstacles in their efforts.

With the deprecation of third-party cookies, closed digital ecosystems, such as Facebook, TikTok and YouTube, it was complex to determine how and where the performance marketing budget was spent most effective. As a result, Krifa was experiencing a decline in membership signups.

To address this challenge, Krifa needed a single source of truth that could ensure their digital investments provided the greatest possible return.

• Programmatic implementation of all ad platforms into Luminous.
• Cultivated a test & learn culture with frequent optimization meetings.
• Used Luminous to determine the true CPA and test hypotheses.