Our services


Understand your target audiences and Investigate how brands grow by evaluating consumer habits and journeys.

Market & Consumer Insights

Understand your brands market conditions or how consumers react your brand or product category

Creatives & Campaign Insights

Review your campaign performance and understand how consumer react on your different types of creatives

Brand Insights

Make in dept brand analysis for your brand and get an understanding of your brand health


We build solutions and generate insights for brands to better connect and engage with customers.

Using 1st part data to drive insights

Whether you’re looking to improve customer loyalty, increase sales, or gain a deeper understanding of your customers. Our focus is on activating insights directly towards specific customer audiences to drive growth and success.

Optimize your Digital media buying

Our cutting-edge technology allows businesses to optimize their online advertising campaigns by automatically adjusting bids for specific customer segments on different data signals for programmatic buying, Google and Meta environments.


Measuring the effectiveness of our marketing efforts is crucial for understanding what works and what doesn't.

Marketing Performance Management

Understanding the effects from marketing activities and determining media channel ROI. Get familiar with what actually drives your business.

Digital Attribution & Campaign Performance

Annalect’s Luminous is a next-generation digital attribution platform. It’s privacy-safe, cookieless and enables you to operate hyper-agile.

Forecasting & Scenario Planner Tools

Annalect’s forecasting and planning tools offer you insights and guidance, ensuring you don’t take a wrong turn and waste budgets or resources.


Helping our customers leverage their data resources to create an efficient infrastructure for business intelligence

Getting the data right

End-to-end Data Operations Feeding into your data needs or analytics services. We support brands with setting up correct data infrastructure, taxonomy and governance

Visualization & Reporting

Performance Reporting daily campaign tracking, diagnostic performance, pacing adjustments. We setup the BI tools as you want them and based on your technology preference

IAB Europe Research Awards winner in 2019, 2020 & 2021