The Power of Marketing Mix Modeling (MMM) in the Era of Attribution Analysis
denmark@annalect.com
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Introducing Luminous 2.0: next-generation digital attribution
With the increasing focus on privacy, the walls in the gardens getting taller & deprecation of third-party cookies. Read how navigate in the future
Have your users also become invisible
Annalect’s digital attribution solution is unique in that it attributes the effects of all digital activities completely independent of the choice of media channels, devices, and closed ad systems. The solution models the effects and is thus completely independent of limited identity-based keys such as cookies. Annalect’s digital attribution is based on machine learning principles […]